Greydot Mobile’s #RingaMahala is sure to be a game-changer in the telecoms space
Greydot Mobile has partnered with Digital Shero Media Group to deliver a game-changing service, #RingaMahala, through which advertisers will now be able to sponsor free airtime to callers from all networks. To access this amazing deal, users will have to either dial a specific USSD code or a dedicated number on the Greydot app or alternatively, click on a provided link before they reach the person they intend to call as they are prompted to listen to a short audio ad (radio ad) from the sponsor.
Callers will also receive a follow-up call-to-action from the advertiser via SMS, providing yet another opportunity for the consumer to engage with the advertiser. Among other rewards available to users of the service are redeemable vouchers, coupons and mobile cryptographic currency.
“This is groundbreaking for the South African market and will bring communities closer together as connectivity will be much easier and so much more affordable. A nation that stays connected, stays together,” says Digital Shero CEO Mags Shivanda.
The #RingaMahala campaign will be central to low-cost digital voice network’s strategy to reintroduce its suite of services – including calls, payments and conferencing tools to encrypted messenger services and other value-added features – to seven operating markets on the African continent, creating greater awareness of its cost-effective calling services.
In a continent that has amongst the most expensive call and data rates on the planet, GreyDot Mobile will allow consumers to make calls globally at far more affordable rates, charging 35 cents per minute for calls to any number both within South Africa and to numbers in 170 countries around the world.
About GreyDot Mobile
GreydotMobile helps mobile users to reduce their telecoms spend without changing their network or sim card, offering them the same quality of service on the same network at a lower price. The company’s secret to being the cheapest telecommunications provider lies in the fact that its whole business is internet-based, with no terrestrial technology such as towers which other mobile network providers use. The Botswana-based company has 700 000 users in Botswana, South Africa, Zimbabwe, Kenya and the Democratic Republic of Congo.
For more information, contact:
Mags Shivanda
Digital Shero
Director
082 215 7007 | mags@digitalshero.co.za | www.digitalshero.co.za