7 Reasons SEO Might be the Most Hated Marketing Tactic

7 Reasons SEO Might be the Most Hated Marketing Tactic

SEO stands for Search Engine Optimization, which is the process of getting your website pages ranked higher in organic (not paid) search results. It’s important for business because 70-80% of search engine users only focus on the organic results, and of those, 75% of people never scroll past the first page. If you’re not at the top of search results, you’re losing business to your competitors.

So, does SEO really work? The answer is yes. In fact, improving SEO and growing their company’s organic presence is the top inbound marketing priority for 61% of marketers. But understanding the importance of search engine optimization, and knowing how to use it effectively are two entirely different things. Many either don’t comprehend what’s involved, or find that SEO is harder than they thought.

Understanding how people search the internet, engage in social media, and shop is challenging in itself. Then factor in understanding how search engines evaluate and rank results, and you add a whole new level of complexity and difficulty. Therefore, SEO has secured a place in business as an essential—but often hated—marketing tactic.

Here are seven reasons why SEO is the marketing tactic you love to hate.

1. You’re at the Mercy of Search Engines

When we say search engines, we know that’s primarily Google, since it holds almost 93% of the global search engine market share. And Google doesn’t make it easy. There are hundreds of different ranking factors, and they aren’t public about what those ranking factors are.

Unfortunately, that means the rest of us are left making our best educated guess when it comes to SEO. And then when Google modifies their algorithm, those guesses may no longer work like they used to. Google has also taken steps to catch those who are gaming the system, so now people find they have to work harder to get the same results as before.

2. The SEO Landscape Is Always Changing

Anyone in the SEO industry will tell you that SEO isn’t anything like it was 10 years ago—or even five years ago. And in a few years it will probably be quite different from today. Search engines are in business to provide the best online search experience for their users, which includes predicting what searchers want. As a result, Google regularly evaluates and modifies its algorithm to meet its own goals.

SEO requires both knowledge and a steady dedication to keep up with an industry that is constantly evolving and shows no signs of slowing down.

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3. SEO Is a Long-Term Tactic

Compared to other digital marketing channels, SEO is a long-term investment. The activities you do today rarely show results tomorrow, next week, or maybe even this month. Changes to your site, building links, and creating quality content could take up to several months to see a return on your investment. That can be difficult when marketers are used to paid platforms like AdWords or Facebook Advertising, where you put money in and can immediately track and measure results.

To go along with this, SEO requires a lot of testing to find what does and doesn’t work because there are so many variables. SEO takes consistent, daily effort over time to achieve lasting, significant results.

4.SEO Is Complex

Effective SEO combines branding, content creation, IT, and content promotion through a complex set of tasks. There are three primary branches, or components, of SEO:

Technical SEO deals with the programmatic components of your website, and server optimizations that help search engine spiders crawl and index your site more effectively.

On-page SEO deals with the content on your website to help search engines understand the topic and value of each page.

Off-page SEO works to strengthen the influence and relationship your website has with other sites, including building authority.

To top it off, with SEO changing all the time, it can quickly grow even more complicated and harder to understand.

5. Effective SEO Is Multidisciplinary

SEO isn’t an isolated initiative. It’s an integration of many things and requires coordination with several different departments in an organization to be effective: web-development, marketing, branding, content, customer support, and public relations, among others. The many different aspects that influence search ratings are very integrated; quality SEO happens when you bring dozens of skills together.

6. SEO Is Extremely Competitive

Just like you, your competitors are trying to rank in top search results spots too, which makes SEO relentlessly competitive. Not only do you need to stay on top of how Google is ranking your site and content, but you also need to know what your competitors are doing. If you have a “How To” that’s driving traffic and ranking well, a competitor could post a better one that could bump yours off the first page results. Consistent SEO also means regular monitoring of those in your industry.

7. There’s No “Right Way”

We all like step-by-step instructions on how to achieve results: do X and Y and achieve Z. But SEO is never that straightforward. There are so many different types of sites, different ways to optimize, and different strategies to get different page rankings or search results. For that matter, there’s no Google training or certification, no SEO textbook, and no dedicated Google reps to contact for SEO guidance. SEO requires extensive knowledge to start, then trial and error, and a commitment to put in the time and effort to find the “right way” for you.

“Hard” SEO Is Always Better than “Easy” SEO

SEO is hard, but necessary in today’s digital world. It may be tempting to try and find an easier path for SEO, and there are people out there who will promise it. But Google catches those who go the easy route sooner or later. DigitalShero is dedicated to helping clients reach their SEO goals through the best strategies to achieve long-term, quality results. Let the SEO experts at DigitalShero help your business improve your SEO, and reap the rewards.

That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

Let’s Talk About You.

Get Reviews For Your Brand

Get Reviews For Your Brand

Online reviews provide key insight into customer satisfaction and areas where your company is thriving, as well as areas that could use a bit more attention. The information gathered from consumer reviews is invaluable to many aspects of your business, from the marketing and sales teams, down to the employee implementing day-to-day tasks. We’ll discuss different points on how to get online reviews.

1. Put Your Business On Popular Review Sites.

Technology plays such a critical role in business operations but also in how your business interacts with its customers. Simply type your business name in to google and many google online reviews will pop up following it. These reviews, as well as many others, impact your business reputation. Online business reviews are becoming increasingly popular and a source of information for many consumers or potential consumers. With this being said you need to make sure your business is on popular review sites so that it gives customers a chance to give online reviews, and it helps lend credibility to your business. Some of the more popular review sites include Google My Business, Facebook, Amazon, Yelp, Trip Advisor, and Yellow Pages.

2. Remind Your Customers They Have The Option.

Often times your customers just need to be reminded that they have the option to give your business a review. This can be done through various channels including social media. Post which review sites your business is listed on and have a call to action that invites them to leave a review. You can also have your employees remind customers when they are purchasing products that they have the option of reviewing your business on popular review sites. Consider putting the logos of the review sites you are targeting in a window where customers will see it when entering and leaving your business.


When you are encouraging your customers to leave reviews, it’s important that you don’t come across as bribing them or asking them for false reviews. You simply want to educate them that they have the option of leaving a review and it is entirely up to them what kind of review they leave. If you try to solicit positive reviews only it may do more harm than good as it will become apparent you are targeting only positive reviews.

3. Incorporate It Into Your Customer Service & Support Strategy.

If you have a customer support line, whether that be via chat or phone, it’s a great opportunity for your employees to offer the customer an option of leaving a review. If your customer service team is helping your customers resolve their problems in a timely manner, you may get a positive review about how great your customer service team is etc. Of course, you run the risk of a frustrated customer leaving a bad review. However, these can still be opportunities if you respond quickly and in a positive manner to further try to resolve the issue. It will help lend credibility and authority to the reviews that are being left for your business, and it will show that you are willing to help your customers resolve problems.

No matter which of the above strategies you decide to take, you need to make it easy. Simplify the process for your customers to get to review sites as much as you can. Provide links directly to your business on different review platforms and make it as simple as you can. The easier it is, the more likely people will be to complete the reviews.



Mags Shivanda the founder of DigitalShero & Mpho Nojiwa Marketing Manager of Libresse South Africa.

Johannesburg- Personal hygiene brand, Libresse has appointed a media and marketing company, Digital Shero, to lead social, digital, and media relations on their current Womb Series campaign. This series launched on Libresse digital channels, on the 1st of February 2021, the brand has  been showcasing a compelling and realistic sequence of what women experience on a frequent basis.  The campaign will focus on the female body and the complexities that arise during one’s lifetime. First period,  miscarriage, endometriosis, menopause and infertility will be some of the topics that will be uncovered in blatantly, transparent and powerful manner.


What distinguishes the brand and its campaign from similar projects, is the powerful and cringe-worthy approach in which it examines the life-changing moments and medical conditions which women face. The series educates, empowers and evokes emotion by showcasing the unknown reality around wombs and periods. It disrupts myths and half-truths by telling weighty stories of what ordinary women around the world, experience behind the doors of their own homes.  Depictions of real blood, heavy details around the emotional and physical torment and heartbreaking specifics about the losses and effects; are what makes the Womb Stories so overwhelming and ground-breaking.


It disrupts myths and half-truths by telling weighty stories of what ordinary women around the world, experience behind the doors of their own homes.


Working with women through the ‘Bloem Girls Rock’ Foundation and as a nurturer and advocate for growing females, it was naturally fitting that Digital Shero takes on this assignment. It has for years invested and cultivated a culture in which young adults are aware of their bodies, understand what it is that they may encounter at any point of their life and has given them the tools to live a healthy and inspired life.


The company is passionate about changing lives and is certain that it will contribute to Libresse’s core purpose of driving impact and conversation, and most crucial, normalizing these dialogues that are often depicted as shameful.

With the core of Digital Shero’s work being on digital media platforms, the campaign has been executed through a storytelling format. It has strategically drive the Womb Table. This is a digital segment that partners and invites local experts to further scrutinize the complications around the female body. With this, the company intends to connect and resonate with ordinary women while creating a hub of women to post, disclose and share their personal journey.

We are breaking down taboos by having necessary conversations. 

“The power of knowledge is an important part of what we impart to all the women we work with. This campaign is really a reflection of what we value and Digital Shero is elated to be a part of this campaign. We have supported women and helped them reclaim their power by enabling them to know themselves better. The launching of this campaign on a digital platform comes at advantage because the discussions naturally expand and in that way, even those on the sidelines, are able to learn and gain something valuable from it, “says Mags Shivanda, Founder and Managing Director of Digital Shero.

This is the first time that the pioneering WombTable is implemented in South Africa. It expects getting rid of the simplistic narrative and blanket approach that women’s experiences are the same.


About Digital Shero

DigitalShero is a 100% Female owned #ADTECH media and marketing company, that was founded in 2015. At Digital Shero, we take pride in finding digital solutions for our clients to reach their intended market. We are committed to building strong brands and assisting advertisers to become the change South Africa needs.




Author | Wendy Mabandla
PR & Communications

To the Extended Tribe of DigitalShero Media.

To the Extended Tribe of DigitalShero Media.

Mags Shivanda started DigitalShero Media with a dream; a dream of building something unique and profound crafted to reflect her selves. Armed with infinite ideas, only a handful of skills, and an unyielding drive to survive, she charted her own path, failing forward over and again to articulate or define her purpose and value to the world. Six years later, DigitalShero Media has grown exponentially, left, right, and sideways, repeatedly challenging everyone to rethink and reimagine what is possible. Along with its Tribe, a dream is evolving with the ever-changing world around us. And for a long time, this uncertainty and excitement (maybe fear) fuelled our insatiable appetite to create and innovate. Our “shooting my shot” mentality translated into a fearlessness, a confidence to tackle any obstacle in our way. But something was missing, some ethereal void keeping us from feeling whole.

We have been fortunate enough to expand as we were fortunate to have more opportunities to tackle business challenges and help companies grow. As rigorous as vetting a potential son-in-law, we carefully and consciously welcome more members into our SheroTribe, each bringing a uniqueness that amplified our cumulative flame. Like a line you can only see once you have passed it, our dream was our reality, and our Shero Tribe is growing. The dream, at that point, evolved into creating a vivacious company culture that sustained and thrived outside the confines of the original members. As we quickly learned, not only is that dream a possibility but a natural by-product of uniting the right people with shared values. These values, Individuality, Mastery, Agility, and Connection continuously tighten the bonds between us and weave the evolving fabric that is DigitalShero Media.

Today, we cherish the ability to learn on one another and celebrate our culture of values. We operate under the premise that we are a company of its people. Our diversity of strengths, talents, and passions elevates our collective whole. We support, inspire, and care for each other because our relationships give us meaning and connect us to our work.

We see potential everywhere: in each other, in ourselves, and in the businesses we serve.

We chase the potential of tomorrow together, embrace the uncomfortable, operate with humility, and trust our values to guide us forward. Our new brand symbolizes all of that for us.

We have been unmistakably fortunate to live our dream and privileged to help others live theirs. Lastly, I want to say thank you to every Shero Tribe member past, present, and future; you are the reason DigitalShero has become what it is and what it will be. Let us keep dreaming.

The Beginning.



Author | Wendy Mabandla PR & Communications