Mags Shivanda the founder of DigitalShero & Mpho Nojiwa Marketing Manager of Libresse South Africa.
Johannesburg- Personal hygiene brand, Libresse has appointed a media and marketing company, Digital Shero, to lead social, digital, and media relations on their current Womb Series campaign. This series launched on Libresse digital channels, on the 1st of February 2021, the brand has been showcasing a compelling and realistic sequence of what women experience on a frequent basis. The campaign will focus on the female body and the complexities that arise during one’s lifetime. First period, miscarriage, endometriosis, menopause and infertility will be some of the topics that will be uncovered in blatantly, transparent and powerful manner.
What distinguishes the brand and its campaign from similar projects, is the powerful and cringe-worthy approach in which it examines the life-changing moments and medical conditions which women face. The series educates, empowers and evokes emotion by showcasing the unknown reality around wombs and periods. It disrupts myths and half-truths by telling weighty stories of what ordinary women around the world, experience behind the doors of their own homes. Depictions of real blood, heavy details around the emotional and physical torment and heartbreaking specifics about the losses and effects; are what makes the Womb Stories so overwhelming and ground-breaking.
It disrupts myths and half-truths by telling weighty stories of what ordinary women around the world, experience behind the doors of their own homes.
Working with women through the ‘Bloem Girls Rock’ Foundation and as a nurturer and advocate for growing females, it was naturally fitting that Digital Shero takes on this assignment. It has for years invested and cultivated a culture in which young adults are aware of their bodies, understand what it is that they may encounter at any point of their life and has given them the tools to live a healthy and inspired life.
The company is passionate about changing lives and is certain that it will contribute to Libresse’s core purpose of driving impact and conversation, and most crucial, normalizing these dialogues that are often depicted as shameful.
With the core of Digital Shero’s work being on digital media platforms, the campaign has been executed through a storytelling format. It has strategically drive the Womb Table. This is a digital segment that partners and invites local experts to further scrutinize the complications around the female body. With this, the company intends to connect and resonate with ordinary women while creating a hub of women to post, disclose and share their personal journey.
We are breaking down taboos by having necessary conversations.
“The power of knowledge is an important part of what we impart to all the women we work with. This campaign is really a reflection of what we value and Digital Shero is elated to be a part of this campaign. We have supported women and helped them reclaim their power by enabling them to know themselves better. The launching of this campaign on a digital platform comes at advantage because the discussions naturally expand and in that way, even those on the sidelines, are able to learn and gain something valuable from it, “says Mags Shivanda, Founder and Managing Director of Digital Shero.
This is the first time that the pioneering WombTable is implemented in South Africa. It expects getting rid of the simplistic narrative and blanket approach that women’s experiences are the same.
About Digital Shero
DigitalShero is a 100% Female owned #ADTECH media and marketing company, that was founded in 2015. At Digital Shero, we take pride in finding digital solutions for our clients to reach their intended market. We are committed to building strong brands and assisting advertisers to become the change South Africa needs.
Author | Wendy Mabandla
PR & Communications