The campaign served to heighten awareness around the Competition Commission’s mandate and anti- gouging, and anti-excessive pricing activities and messages around COVID-19 activities.
The activities anchored on the following:
Develop and execute a digital communication and marketing strategy, including but not
limited to online advertising, content development as well as input on social media pages (Facebook,
Twitter, LinkedIn & YouTube).
– Education and awareness.
– Influence perceptions, attitudes, and behaviour of customers and traders with regards to competition.
– Digital Shero designed and implemented this whole campaign.